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Frequently Asked

Questions

No — white-label platforms are supported but not exclusively. Even though we have a huge experience working with SoftSwiss, Soft2Bet, Uplatform, SoftGamings, WinTech, Slotegrator, BetConstruct, we work with various self-developed platforms and turnkey solutions.

Up to three weeks from when legal and technical formalities are in order. Can be faster if tasks are parallelised.

Fixed fee + percentage of GGR across all service lines. Bundle packages offer discounts. No setup fee — billing starts only after the system is live.

Simply contact us, and we will schedule a call to provide you with a personalized demo of our services.

Our headquarters is in Ukraine, and we also operate offices across multiple locations.

We do not have access to sensitive customer data. Personal information, such as email addresses and phone numbers, is masked within the CRM system, ensuring that it remains inaccessible to our team.

Yes — each client is assigned a dedicated account manager who coordinates between all Retenza teams and the client side.

We have extensive experience across Tier 1 markets, the CIS region, and several African markets. We are also continuously expanding our expertise in Latin America and Asia.

From the client: brand guide, tone of voice, bonus policy and maximum allowable bonus rate, information on licensed restrictions, priority GEOs and languages.

Full player communications system: automated trigger-based flows across the entire customer journey, monthly campaign calendars, HTML template design, localisation, channel strategy, segmentation setup, and monthly performance reporting with recommendations. All operational work is handled by Retenza.

Customer.io — easily integrates with major casino platforms.

Email, push notifications, web push, pop-ups, SMS, WhatsApp, Telegram, in-app banners, AI calls, and manual calls.

We use advanced segmentation based on multiple parameters, including deposit amount, total deposit volume, inactivity period, device type, game preferences, and other behavioral factors.

Ukrainian, Russian, and English natively. Other languages covered via machine translation with AI validation (European languages, Uzbek, Kazakh) or a native-team route for markets where local nuance is critical.

Key metrics we track: Retention Rate, Deposits Retention, Average Cheque, ROI throughout used communication channels.

Weekly and monthly reports covering all of the above metrics, plus VIP analytics, support ticket categorisation, and product feedback summaries — with actionable recommendations included.

We provide a complete turnkey solution. Our team handles all pre-launch processes, including design, development, bonus setup, user segmentation, and more.

We use an internal knowledge base developed from our successful case studies. It contains all the essential information and best practices our managers need to perform their roles effectively.

Yes. Every communication undergoes a thorough quality assurance review before being sent to users.

We may provide access.

Weekly and monthly reports including support ticket categorisation and product feedback summaries.

Live chat, ticket system, messenger support, social media, and third-party review platform management (Trustpilot, AskGamblers, Casino Guru) covering 100% of complaints and feedbacks.

Ukrainian, Russian, English natively; other languages via translation or native teams depending on market (per request).

Yes — support team works 24/7, via various channels.

Dedicated personal VIP manager per player, individual bonus strategy, ongoing relationship management, reactivation of churned VIP players, and a pre-VIP team.

Email, Chat, WhatsApp, Telegram, other social media platforms, direct calls. Basically any method that suits a player.

Weekly and monthly — VIP analytics are part of the standard reporting package.

Criteria are defined jointly with the client: deposit volume, play frequency, average transaction size, and any other agreed signals. Once a player hits the thresholds, they are automatically assigned to a VIP manager.

Yes. We use smart notification systems for our internal teams, such as the VIP and reactivation teams, enabling them to contact users at the right time and maximize engagement.

The number of managers depends on the volume of VIP users on your project. As a general rule, one manager handles approximately 200 VIP users.

Yes — VIP managers are available 24/7.

Select a question
to view the answer

01

Do you work with white label platforms only?

No — white-label platforms are supported but not exclusively. Even though we have a huge experience working with SoftSwiss, Soft2Bet, Uplatform, SoftGamings, WinTech, Slotegrator, BetConstruct, we work with various self-developed platforms and turnkey solutions.

02

How long does it take to launch?

Up to three weeks from when legal and technical formalities are in order. Can be faster if tasks are parallelised.

03

How is your pricing structured?

Fixed fee + percentage of GGR across all service lines. Bundle packages (Retention + VIP, VIP + Support, or full all-in-one) offer discounts. No setup fee — billing starts only after the system is live.

04

How to get a Demo regarding your services?

Simply contact us, and we will schedule a call to provide you with a personalized demo of our services.

05

Where are you based?

Our headquarters is in Ukraine, and we also operate offices across multiple locations.

06

How do you ensure data privacy?

We do not have access to sensitive customer data. Personal information, such as email addresses and phone numbers, is masked within the CRM system, ensuring that it remains inaccessible to our team.

07

Do I get a personal account manager from Retenza?

Yes — each client is assigned a dedicated account manager who coordinates between all Retenza teams and the client side.

08

What markets you have experience with?

We have extensive experience across Tier 1 markets, the CIS region, and several African markets. We are also continuously expanding our expertise in Latin America and Asia.

09

What you need to start your work?

From the client: brand guide, tone of voice, bonus policy and maximum allowable bonus rate, information on licensed restrictions, priority GEOs and languages.

01

What's included in retention services?

Full player communications system: automated trigger-based flows across the entire customer journey, monthly campaign calendars, HTML template design, localisation, channel strategy, segmentation setup, and monthly performance reporting with recommendations. All operational work is handled by Retenza.

02

Which CRM do you use?

Customer.io — easily integrates with major casino platforms.

03

What communication channels included?

Email, push notifications, web push, pop-ups, SMS, WhatsApp, Telegram, in-app banners, AI calls, and manual calls.

04

How do you segment users?

We use advanced segmentation based on multiple parameters, including deposit amount, total deposit volume, inactivity period, device type, game preferences, and other behavioral factors.

05

What languages you support?

Ukrainian, Russian, and English natively. Other languages covered via machine translation with AI validation (European languages, Uzbek, Kazakh) or a native-team route for markets where local nuance is critical.

06

What metrics you check regarding your work?

Key metrics we track: Retention Rate, Deposits Retention, Average Cheque, ROI throughout used communication channels.

07

What reports can I get?

Weekly and monthly reports covering all of the above metrics, plus VIP analytics, support ticket categorisation, and product feedback summaries — with actionable recommendations included.

08

What processes you cover?

We provide a complete turnkey solution. Our team handles all pre-launch processes, including design, development, bonus setup, user segmentation, and more.

01

How do you train your team?

We use an internal knowledge base developed from our successful case studies. It contains all the essential information and best practices our managers need to perform their roles effectively.

02

Is QA services included?

Yes. Every communication undergoes a thorough quality assurance review before being sent to users.

03

Will I get access to support CRM?

We may provide access.

04

How often can I get analytics regarding your work?

Weekly and monthly reports including support ticket categorisation and product feedback summaries.

05

What's included in support services?

Live chat, ticket system, messenger support, social media, and third-party review platform management (Trustpilot, AskGamblers, Casino Guru) covering 100% of complaints and feedbacks.

06

What languages do you support?

Ukrainian, Russian, English natively; other languages via translation or native teams depending on market (per request).

07

Do you offer 24/7 support assistance?

Yes — support team works 24/7, via various channels.

01

What's included in VIP services?

Dedicated personal VIP manager per player, individual bonus strategy within agreed budget limits, ongoing relationship management, reactivation of churned VIP players, and a pre-VIP team to nurture players approaching VIP thresholds.

02

What's communication channels included?

Email, Chat, WhatsApp, Telegram, other social media platforms, direct calls. Basically any method that suits a player.

03

How often can I get analytics regarding your work?

Weekly and monthly — VIP analytics are part of the standard reporting package.

04

How you recognize a VIP player?

Criteria are defined jointly with the client: deposit volume, play frequency, average transaction size, and any other agreed signals. Once a player hits the thresholds, they are automatically assigned to a VIP manager.

05

Do you set up notifications?

Yes. We use smart notification systems for our internal teams, such as the VIP and reactivation teams, enabling them to contact users at the right time and maximize engagement.

06

How many manager included in VIP team?

The number of managers depends on the volume of VIP users on your project. As a general rule, one manager handles approximately 200 VIP users.

07

Do you work 24/7 with VIP players?

Yes — VIP managers are available 24/7.

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